Well, if the proposed WNHL is a money loser, the NHLPA will certainly - and correctly - say it's not their problem and that all losses should come out of the owners pockets. That union's tune will almost certainly change if by some miracle the WNHL makes money though. They would then probably try to claim the WNHL's revenue as qualifying under the NHLPA CBA.
And the intention from the women's players is almost certainly that a WNHL would be centrally owned by the NHL. There wouldn't be separate ownership groups. Their entire proposal is that the NHL operate a league for them as a charity or welfare case indefinitely.
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