These short run single and double ipas have become the norm in the craft beer world- and they are typically the best ones. Expensive and difficult to get hops is likely the rationale, but also smart marketing I think- creates buzz and demand for a difficult to find beer.
Super duper and terrestrial magnetism were two good examples, but Forgetful Brewer double ipa from Outcast was quite possibly the best ipa I have ever had out of Alberta, and it was gone in days.
|