[CaptainCrunch]

At the end of the day, it feels like she got outflanked with Kenney, he released a campaign platform early on and he worked to stick to that campaign and matters of jobs and the economy. He also came out way ahead of her in the debate on Education and Healthcare which was personally shocking to me.



Notley didn't do a good job platform wise, it came across as we're spending a ton more money (nearly 13 billion) and then she said, oh yeah and we'll balance the budget by 2023, but her revenue estimates felt out of wack and that's something that's been a common complaint in her budgets and lead to credit downgrades.


She also over focused on how evil Kenney and the UCP is and that's fine, however negative selling very works, she didn't sell herself and what her party was going to do strategy wise if she did get re-elected.



Also the big problem is that negative campaigning is like plutonium with a very short half life, initially it can be effective and destructive to your opponent, but it never resonates for long.


When people are looking at an empty downtown, no investments coming in, her whole "Shovel in the ground" on the pipelines with no basis, and her ineffectiveness on the whole social license thing it leads to where we are at today.


If the polls are to be believed, short of something amazingly controversial by the UCP, the NDP won't be able to make up ground, its too late in the campaign now to shift gears and become platform oriented as she's been basically tuned out. I expect her to double down over the next 8 days on what she's doing and she has to hope that she has a video of Kenney having sex at a white supremacist/alt-right orgy.