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Originally Posted by Ducay
NHL isn't a charity, nor should it be. I like their position that they'll dabble in women's hockey only when there are no other options. Them supporting women's hockey (unfortunately) is purely to ensure women remain engaged in hockey and thus, interested in their men's on ice product.
I think the reaction at the NHL All-Star game to the women's involvement is growing and the venture to engage women is likely to be a fruitful one from an NHL perspective. But given how hit & miss the NHL itself can be in some markets, women's hockey has little chance of being a profitable venture itself for the NHL. Sadly there are already economical options available in almost every market for higher quality competitive pro or amateur hockey.
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Grow the game. That's the NHL's constant tagline. You're right, though. What they really mean is grow the NHL.
Maybe instead of going overseas into China, which they seem super interested in pursuing, maybe they should target the other half of the population right in their back yard where women are picking up the sport and attending games in higher quantities every year.