Not surprising at all. People don't care about women's hockey enough.
Perhaps if the NHL ran their own league like the NBA does with the WNBA, it would have a chance of surviving long term. The NHL could (although they may not want to since it's a business after all) afford the immediate term pains for possible long term gains. There would be lot of cross over promotion that could occur; and would give it more resource backing. But they would do that if they figure there's a lot of potential revenue growth from boosting the women's game more.
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