One thing that's always baffled me though, is jerseys. The Flames are right up there for squeezing every single penny of profit they can from the fans (not necessarily a criticism, it's their right and they are business), but for some reason they've largely left alone a license to print money that almost every other team in the league attacks as often as their fanbase will stomach.
It's so weird. Did they really just not think of it? Did they not think they could pull it off? Not enough capital put into design marketing? Makes no sense for a money grabbing, revenue maximizing team.
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