Isn't this pretty much what they tried right after the 05 lockout?
It's nice in theory, but when you see Minnesota for a seemingly endless amount of games while Sid and OV come to town once every two years, it gets old fast. Rivalries grow naturally mostly through playing against each other in the playoffs IMO. And they change as teams go through the ebs and flows of success.
I think whatever they do with the scheduling, what they seem to have done is have you play your 2 games against the other conference relatively close together (within a couple weeks). It helps build heated games between teams that don't see each other much.
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