I think there's also some potential risk in bombing out an urgent emergency alert in this circumstance. It makes the entire program less effective going forward -- you can already see it with "Don't like it? Turn your phone off at night, idiot". -- So we're encouraging people to manually opt out. What if the one person who DOES have information in the future has started turning their phone off at night because of getting alerts that don't relate to them? Or someone dies in a flood or tornado or something because they were home alone and didn't have their phone on. Or people just start ignoring the alerts even when they do see them, since they have so rarely actually affected them. I could easily see that happen the other night, as the initial alert was for an event in the Edmonton area, when an update came through that was actually more pertinent to the Calgary area, it was likely swiped away with less people looking at it.
You can preach as much as you want, but people are inherently selfish. The more emergency alerts that are sent out that don't directly affect the people receiving them, the less effective the emergency alert program becomes.
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