The middle has hollowed out in our society. And we've seen brands do the same to meet changing tastes. Either people want dollar stores and Walmarts or Nordstrom and Tiffany. McDonald's or Caesers. CRVs or Q5s. Ikea or c&b.
In the car world, the biggest move to me was VW going down market. They saw the middle hollowing out and cut the quality/costs out of their Jettas and golfs to become an economy company .
I'm sure part of the story is that Nissan just kept trying to stay in the middle while competitors either focused on cost or luxury. In a lot of ways their the only company in that space. But does anyone care about that space?
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