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Originally Posted by Addick
What is Celtic's model? Is it to simply win the SPL and have a go in Europe?
There is talk of Arsenal following a Dortmund/Sevilla model of buying young talent cheapish and then, if necessary, selling at a healthy profit to be competitive yet self-sustaining. It seems this model would also suit Celtic. The SPL is never going to provide enough broadcast revenue to take them to then next level and their current piecemeal approach doesn't seem to be working.
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You are right, as has been the case for decades now, and the gap is only widening, there isn't a ton of money in TV because it's a national only interest in the league, and only two or three teams witb much a hope year to year. Players won't go there as it won't raise their stock if they have continental or EPL dreams,and the quality suffers, and around in circles you go.
As mentioned, Celtic were starting to bleed money before Rogers came in, especially with Newco toiling in the lower division still. He came in and did what Lennon and Oneil couldn't, consistent success and multiple trophies, domestically. They sold Dmebele for a tidy sum of $25m, and some other turnovers. Rogers wanted money for players so that they aren't losing to Red Imps in CL qualifying matches, but was rejected.
Before or just around when the Premier Leauge was formed, there was a lot of talk about bringing Celtic and Rangers into the new EPL. But it would decimate Scottish soccer otherwise. And not work for other reasons. But they are a decent size club that can, and outside of Rangers and occasionally Hearts, there aren't many large markets to be attractive to sponsors.
So yeah, win the league, cup, league cup, and do your best to catch lightning in a bottle on the right day, to make Rod Stewart weep on the sideline every few years and collect some group stage CL money or get really lucky and make it through a knockout stage round. Find some young talent, groom them, get them into Europe for a year, to be showcased if nothing else, and then sell them off while stock is high.