Didn't see the game, so can't comment on the particular play with Backlund, but I don't agree with the idea that you can't have both a legitimate penalty and an embellishment called on the same play.
Most of the time it should be one or the other, but if a legitimate penalty happens and the victim goes full soccer-mode in selling it to make sure it gets called or try to get the punishment upped, I think that's still a good unsportsmanlike call. The original penalty stands and the guy acting like a baby (again, not a comment on the Backlund play specifically - I didn't see it) can have a couple minutes also to think about how he presents himself to the world.
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