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Wish I could link this full article, but I doubt the rednecks who need to read it would do so.

The Invisible Whiteness of Being: Whiteness, White Supremacy, White Privilege, and Racism.

In our society, Whiteness is a default standard; the background of the figure-ground analogy from which all other groups of color are compared, contrasted, and made visible. From this color standard, racial/ethnic minorities are evaluated, judged, and often found to be lacking, inferior, deviant, or abnormal. Because Whiteness is considered to be normative and ideal, it automatically confers dominance on fair skinned people in our society. Whiteness would not be problematic if it weren't (a) predicated on White supremacy, (b) imposed overtly and covertly on People of Color, and (c) made invisible to those who benefit from its existence. Seen from this vantage point, Whiteness is an invisible veil that cloaks its racist deleterious effects through individuals, organizations, and society. The result is that White people are allowed to enjoy the benefits that accrue to them by virtue of their skin color. Thus, Whiteness, White supremacy, and White privilege are three interlocking forces that disguise racism so it may allow White people to oppress and harm persons of color while maintaining their individual and collective advantage and innocence. If we are to overcome, or at least minimize the forces of racism, we must make Whiteness visible. As long as Whiteness remains invisible and is equated with normality and superiority, People of Color will continue to suffer from its oppressive qualities.