Quote:
Originally Posted by Jimmy Stang
The best time within that window, from a PR perspective, is that nice little spot at the end of the regular season and before the playoffs start. People are excited for hockey, the media is hungry for it, and if both parties want a nice reception that's when I would expect to hear something. Or in that final week of the regular season.
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And let's be completely honest here: everybody involved knows April 8-10 is the best window for the public pitch, too.