It very much depends on what you are selling. I usually do worldwide on all my auctions because it gives you that many more customers. Just make sure your terms are clear and they are aware of any extra shipping costs, shipping times, or customs charges they may face that will be their own responsibility.
Most foreign buyers are aware of these things when they shop on ebay. Being in Canada, I have often felt the sting of U.S. sellers being too paranoid, ignorant, or closed off to sell worldwide, even shipping to Canada.
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