The NDP reveals some its campaign strategy
It looks as if the NDP is going to market Rachel Notley by removing the NDP logo from all it's media printouts hoping her popularity as a leader rubs off on voters this upcoming election. Smart idea by the NDP to pit Notley against Kenney to get voters to focus on the personalities of each leader. Time will tell if this works.
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But when asked whether they have a favourable or unfavorable opinion of the two leaders, the results are much closer (36.9 per cent favorability for Notley, 39.7 per cent for Kenney).
The poll surveyed 898 Albertans between Jan. 15 and 16, and has a 3.28 margin of error.
Quito Maggi, CEO of Mainstreet Research, said how Albertans perceive potential leaders may play a bigger role than party alliances on election day.
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“This is not new branding; in fact, we’ve used the Rachel Notley logo for a number of years,” said Richardson. “Every election campaign is different but it will always reflect who we are and what our party stands for.”
This isn’t the first time a party has focused its branding on the leader.
The former Progressive Conservative Party of Alberta adopted the brand “Ralph’s Team” during the 1993 election.
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https://globalnews.ca/news/4899668/a...tley-branding/