I have a weird feeling that this could be a general market test for Southern Saskatchewan in terms of television market. I can't imagine that the Jets are content with their exclusive television market being just Manitoba. Yes, they do share Northwest Ontario with the Leafs and Saskatchewan, NWT, & Nunavut with the Oilers & Flames but having such a small exclusive market doesn't allow for much protected fan building. It would be easier to grow the Jets fanbase with fewer NHL alternatives in the same market, I think.
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