Quote:
Originally Posted by Jiri Hrdina
Yup and I suspect now more than ever they go even more narrow to tell advertisers who specifically is listening. That's the only way radio can stay relevant - is to convince advertisers that you can reach exactly who you need to in a different way.
So I suspect the pitch to advertisers surrounds breaking down that demo even more- who are they, what do they buy, what do they drink, how do they spend their team. And then I suspect they also articulate how much they listen to the station, and how sticky it is. So then the advertiser benefits from repetition.
If you listen to who advertises on the Fan, it tells you a lot about ultimately who they care about in terms of who's listening.
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I suppose they must be doing okay in that regard as they don't seem to air as many ads advertising themselves as a place to advertise as they did a few years back when every commercial break had a testimonial about advertising on Fan 960. #ALotOfAdvertisingsInThisPost