[Regular_John]

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Rising Instagram Stars Are Posting Fake Sponsored Content

...a lifestyle influencer in Los Angeles, recently staged a fake ad for a local cafe, purchasing her own mug of coffee, photographing it, and adding a promotional caption carefully written in that particular style of ad speak anyone who spends a lot of time on Instagram will recognize. “Instead of [captioning] ‘I need coffee to get through the day,’ mine will say ‘I love Alfred’s coffee because of A, B, C,’”

...took the fake-“sponcon” game one step further, once faking the entire purpose of a trip to Miami. Technically, she was just there on vacation, paying her own way for everything, but on Instagram she positioned it as an exclusive press trip. “I took a lot of pics at restaurants and posted ‘Thanks so much XYZ restaurant for the hospitality!’”