Seems like it might be a small positive for Toronto's odds of keeping Kawhi? Prevents the scenario where another brand gives him a dumptruck full of money as long as he's in a major US market; while NB is probably overjoyed to have a player of his calibre and is going to avoid pressuring him about such decisions. Meanwhile, it also reaffirms that Kawhi just doesn't give a damn about the supposed prestige things (like Nike deals or maybe playing for iconic teams) that other basketball players care so much about.
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