I said it before, so I won't dig deep but the reserve itself is a separate issue completely apart from the cents/dollar going to charity. Doesn't have any barring on the calculation used for cents per dollars. It's just revenue (without 50/50 revenue) and operating costs.
(Revenue in - operating costs) / revenue in = cents per dollar
Not commenting on whether it's a fair calculation to remove the 50/50 revenue, but that's the very simple calculation they used.
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