Quote:
Originally Posted by jaydub74
This may be slightly unrelated but I always wondered what portion of the Flames Foundation proceeds actually come from the Calgary Sports and Entertainment Corp.? Obviously, they deserve credit for organizing and putting on the various events to raise money for the foundation but it would seem the majority of the funds raised come from those who attend these events ie. pay to play in the golf tournaments, attend the casino etc. Do the Flames match
or contribute any money to the actual charity? It just seems a little shallow to raise the money from others, and then donate it and say look at us.
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They provide their brand, product, and coordinate events to act as a catalyst for donations. I don't think many pro team sports foundations do matching or whatever - usually owners will donate their own personal funds for their own charitable efforts (which many of the flames owners have over the years in tons of different areas). I think boosters of CSEC have been guilty of blurring that line and probably overweighing the value of using the Flames brand as a catalyst for charity, but detractors also tend to understate that there is definitely a contribution of value from the organization, albeit the funds themselves come from the consumers of the brand for the most part. The big win of course is PR for the brand with the big donations/distributions of funds, but at the end of the day you also get these big donations/distributions of funds that might otherwise be harder to achieve for a single purpose in the quantity that a brand like a pro sports team can drive, so I dunno if it's really that big a deal.