I see lots of benefit to both the NHL and MGM, but I don't see anything about how this benefits the fans. We can already bet on the games.
If anything, it seems like this is just going to mean a whole pile of new advertising opportunities, which is not at all beneficial to the fans. Like... big deal, you now have access to the NHL fan database. I guess this means I should expect a few MGM Resorts emails coming my way every week now?
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