Quote:
Originally Posted by blankall
They are stating that the huge buzz that trailer is getting inspired the move. They think it can get a much bigger box office, particularly in China, in the summer months.
If I'm Disney, I'd be a little upset. Surely they want as much space as possible between the fox X-Men and theirs.
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Bizarre to me. If the last few years have shown anything, it's that audiences will come out to see a quality movie regardless of the season, and that movies can struggle in the summer (whether they're good or bad) due to the increased competition.
I don't think Black Panther comes anywhere close to $700m as a summer release. Or Beauty and the Beast at $500m. Or Deadpool at $300m.
Now instead of coming in as the first comic book movie of the year, with basically no competition for three weeks, you sandwich yourself in the middle of MCU mania between Avengers 4 and Spider-Man, and face direct sci-fi/action/comic/family competition from stuff like Johh Wick, Godzilla, Aladdin, the new Men in Black, Toy Story... and your previous franchise installment got bad reviews and barely cracked $150m. This one might not even hit $100m.