They're not doing themselves any favours here, and it is a little concerning. I'm not sure that they are in touch with this market and where their product sits in it. And this isn't even their actual product.
Not to get too much into the marketing jargon, but this is the perfect place for a loss leader strategy. $10 for adults, $5 for teens, under 12 for free. Or hell - free for everyone. See it as an exercise in creating buzz, generating leads for future ticket sales, a place to showcase the new merch, etc. Asking people to drive a fair distance (for most people), fork out a steep price (relative to the product), giving them a plank or a patch of grass to sit on, and then charge for parking at a place that has hundreds of unused parking spaces is a really big ask. Cover your costs, or take a loss in the name of building your brand, and try and get as many potential supporters there as you can.
Most people can afford to pay the price they are asking - if they know and care enough about the club, the league, etc. The hard truth is, very few people know and/or care much about this yet, except for the very hardcore fans. And they'll all show up because they are loyal and dedicated, but it will largely be an exercise in preaching to the choir.
I know - early days yet. I hope to be proven wrong. I just hope that they don't scratch their heads when the response is underwhelming.
Sorry for being Negative Nancy, but my business mind is getting the better of me.
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