[undercoverbrother]

Interesting article:

https://www.cbc.ca/news/politics/rem...aign-1.4823547

That ad campaign uses close-up images of veterans from the two world wars and more recent conflicts and urges Canadians to "step up" and remember veterans.

But many of the focus group participants had a problem with one line in the ad script: "We owe them everything we have as Canadians."

"There was a strong feeling that this was an overstatement: that is, unquestionably we owe veterans a great deal but not 'everything' – there have been many other forces at play that make Canada what it is today," the researchers wrote.

Some participants, they added, "perceived the ad to be more of a recruiting ad than an ad about remembrance."

The focus groups also criticized the ad for under-representing women in uniform.

A third ad —"Our Freedom" — showcased Canadians expressing gratitude for modern freedoms ("Thanks to them, I am free. Free to say what needs to be said") and ended with an plea to "remember those who fought for freedom" on Nov. 11.

Is the public moving away from Remembrance Day and/or their true understanding of it?