$1000 is a lot of money, don't get me wrong. But this is also a device you're likely to use 40-80 times a day (at least I do). My 6s is still going strong after 3 years but I'm going to upgrade to the XS. The photos are much, much more improved over my 6s. I'll get another 3 years out of this one and see what they have to offer then.
I think the majority of people are past wanting to get a new phone every year. They're mostly iterative upgrades at this point so the leaps in tech we used to see aren't going to happen anymore.
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