09-12-2018, 11:15 AM
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#183
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Franchise Player
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https://www.wsj.com/articles/fda-chi...tes-1536759001
Calling a surge in teen use of e-cigarettes an epidemic, the head of the Food and Drug Administration says he is considering pulling all flavored e-cigarettes from the U.S. market.
After years of declining U.S. smoking rates, sales of e-cigarettes have jumped in the past year, fueled in part by online startups selling vaporizers and nicotine-laced liquids. The most popular brand, Juul, sells refills with mango, cucumber and creme flavors. Each $4 pod contains as much nicotine as a pack of cigarettes.
“The number of teenagers we believe are now using these products…has reached an epidemic proportion,” said FDA Commissioner Scott Gottlieb, who is expected to announce new measures Wednesday to curb underage use.
Dr. Gottlieb said he believes that certain flavors make the products appealing to teens. “The availability of e-cigarettes cannot come at the expense of addicting a new generation of youth onto nicotine, and it won’t,” he said in an interview.
The announcement marks an about-face for the agency, which in 2016 granted a grace period for e-cigarettes already on the market until the manufacturers submitted products for FDA review. Last year, Dr. Gottlieb extended that grace period to 2022, allowing Juul Labs Inc. and others to continue to sell their existing products.
The FDA said it was sending letters Wednesday to Juul and other top e-cigarette manufacturers, asking them to respond within 60 days with convincing plans for reducing teen use or risk having their products yanked.
The warning stopped short of what some antismoking groups have requested. The Campaign for Tobacco-Free Kids has called for a total ban on flavored e-cigarettes and wants immediate removal of products that have been launched without FDA approval since 2016.
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