I think Bryan Haynes on Toronto TSN1050 Overdrive has been doing the "it's changed my life" bit about that pillow since last year. Steinberg, Pinder and company all like to drop little tid bits about their cars from their sponsors. I expect to hear more of it. Must be doing okay, since I rarely ever hear those self promotion ads 960 used to do about how advertising on 960 can help your business.
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