Lol, it's so funny to me how team ownership treats merchandise and branding.
Your branding and merch IS your business, this isn't Apple fans cheering for new company shirts. If the fans are telling you this is what they want... make it. It's the easiest decision you can make.
You're not going to draw in new fans with your branding and jersey, you do that with the on-ice product. Merch buyers are a part of your revenue stream already... appeal to them! I understand once or twice dipping your toes into the water of new directions, but that's what 3rd jerseys are for.
The ink has run dry from circling what jersey we want your team to wear for us and what clothing we would like to purchase from you. When you put it out, we all sprint to your nearest money-making location and give you money. The jerseys cost us the same, the decision is just as easy one way or the other for you... let's agree to make eachother happy when I try and cheer for your team.
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