If I were a new NFL fan, these would be the things I would consider from highest priority to lowest when choosing my team.
1. Any personal connection to the team (i.e. from the area, teams you maybe grew up watching with a close relative, etc.)
2. Favourite player to watch. If you're big into Deshaun Watson, you're likely going to get 10+ years of fun watching the guy play and you'll eventually adopt the Texans out of habit.
3. Do they play enjoyable/entertaining football? Teams like the Rams, Eagles, Packers, and Steelers all tend to play pretty exciting brands of football. Conversely, I don't think you could pay me enough to watch the Browns and Bills go three and out 10+ times every weekend.
4. TV coverage. Are you going to be able to watch the games? Obviously if you purchase something like Gamepass, this is way less of an issue, but if you're out of the country, you might want to choose a team that's in a closer timezone so that you're not staying up until 4 AM every Sunday to watch them (depending on your schedule).
5. Location, stadium, fan experience. If you ever plan on going to a game, you may want to choose a team in a city with a decent following for tailgating and a stadium that's not a complete dump (the latter aspect doesn't isn't a huge deal to me but it is to some). You also might want to pick a city that has something else going for it (i.e. climate, culture, other attractions) that makes it worthwhile to visit.
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