Quote:
Originally Posted by GioforPM
Ads at the arena are so weird to me. They mostly are for products or services that I’d never pick based on an ad, especially just a logo or slogan displayed at a hockey arena. I can see a pizza ad - it puts it in my head for after the game. But car manufacturers? Lawyers? Banks? Does anyone really say “I need a lawyer for this business deal - oh yeah? Firm X had that ad in the Flames attack zone.”
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It's an awareness play. You see those lawyers on ads over and over, and suddenly the next time you want a lawyer you'll remember seeing that ad and you'll look them up and call them.
It's the same reason why ads are purchased on instagram, facebook, google etc., these all drive awareness of their brand.