Chinook seems like they are slowly kicking out the cheap stores in favour of luxury brands. Look at the north side where the Apple store is, they have Le Creuset, Coach, Burberry, Tory Burch. Michael Kors, Birks and have recently added Tesla (why?), Canada Goose, Ted Baker, Kate Spade, and soon to be Louis Vuitton.
I think a lot of malls suffer from being stuck in the middle, either they are not ghetto enough (like Marlborough) or they are not high-end enough. I think we will slowly see the malls in this part of the country be more price-segregated.
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