I don't think we need something solely fan-designed or anything like that. But maybe a focus group with some fans, actual designers that are outside of the Flames' echo chamber, a simple bit of research into what the fans are drooling over, etc. Even counting the thanks on posts on this thread would be more research than they've probably done on fans' opinions.
I just picture Ken King and the inner circle smiling at jersey concepts without actually real design sense. "Lots of black. Looks cool and modern! Blue flag on a red shirt? Sharp! Let's spell Calgary out on the third - we haven't done a scripty wordmark yet! It works for baseball! And it's got more black than ever!"
The current shirts may be selling, but that doesn't mean that better designs wouldn't sell truckloads more. Missed opportunity. My faith in the organization's communications is at an all time low ever since the "you're gonna love it!" CalgaryNext joke. That's not for this thread, but it falls under the larger umbrella and doesn't give confidence to the club's PR, image, communications, etc.
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