Speaking of the Oilers, Bill Hunter was part of the group that tried to relocate the Blues to Saskatoon. Far more in-depth story here:
https://www.stlouisgametime.com/2009...lues-the-story
As a side note, Ralston Purina was into all kinds of unexpected things at that time. They had also spun up a video game division in 1983 that released an Atari game based on their commercials.