Like most, I tend to take reviews, good or bad, with a grain of salt. I tend to read over the first page or so of reviews, and also keep an eye on the date, making sure the reviews I'm looking at are current.
The only place I'd like to be able to see a business be able to manage reviews is after they become the 'victim' to some kind of internet mob and are getting reviews by people who have never even been there, may not even be in the same province, state or country. I've seen companies that had a 5 star rating tanked to 1 overnight by this sort of mob, and it usually ends up with reviews being removed (as in the ability to leave them at all) which doesn't benefit an actual customer (but makes complete sense for the business to do)
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