The problem with the review system is that it doesn't allow rating for the customers, so you end up with an imbalance. There are a lot of lunatics out there, who are just straight up bad customers.
The comments about what the business can do for people, really don't take into account every industry. Quite frankly, a lot of people are dishonest or have totally unreasonable demands. Unfortunately, these people are also the people that are likely to be most vocal or use the threat of reviews to blackmail business owners.
Stating that you should just bury the bad reviews with good reviews isn't always a good strategy, depending on the industry. Firstly, most people won't bother to write reviews. Secondly, one zero out of 5 stars can be enough to significantly bring down your average. So you could have 20 customers. Do a good job for all of them. End up with 3 positive reviews. Then one lunatic gives you a zero and it's enough to bring down your score permanently.
|