Sort of on topic: we had a client ask their customers to write reviews from within their story. The customer had some time waiting for the end of their service (something they visit them monthly for) and a huge majority of their customers agreed. They received a hundred or so positive Google reviews within a month doing this. All honest, real customer reviews.
Then Google removed almost them all. They removed them because most of the reviews came from people using their free wi-fi, so it looked they were from a single IP address. Something review scammers used to do.
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