Quote:
Originally Posted by Jiri Hrdina
From a marketing, branding and design POV they don't place a ton of value on that stuff. Back about 20 years the design agency I was apart of worked for the Flames, and they nickle and dimed us to death. And their general sense for what made good design and branding was awful.
And we still see that play out all over the place. The jersey designs are well below average, even when it would be oh so easy to create something really amazing. Their banners are awful. Every thing they do from a design POV is really poor in my view.
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Great post.
It clearly comes down to leadership that is clearly out of touch, cheap, and apathetic to things like good design. It’s how they’ve been doing it for decades, so there seems to be no reason to change even though the tastes and expectations of fans have evolved immensely. It used to be that people consumed what they were given, but now with everyone being exposed to the entire world, it's easier to see what they are missing out on.
Design is a non-priority with the Flames. We saw it with CalgaryNext presentation, we see it with lacklustre jerseys, comically bad arena banners, etc…mediocrity is the norm.
I think this design apathy has been one of Ken King's biggest failings. I don’t expect things to change until guys like him are replaced.