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For an example of the former, see Psycnet's screen capture from earlier today showing the demographics of Peterson's fanbase, and its implication that anyone with a fanbase that is mostly white males is ####ty because white males are mostly ####ty.
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No, that's not the point: the funny part is that whatever Peterson is selling has as narrow a demographic interest group as any other identity-based philosophy. Get it? He rails against it, but maybe he is it. The ironing is the funny part.
Anyway, I did think it was a funny chart. No need to take it too seriously.