For me, it's better to come up with an identity organically than have a marketer come up with the identity for you. And whomever pushed Cavalry FC clearly did not listen to the supporter feedback that we gave them, as opposed to places like Halifax and Winnipeg where this is what the supporters wanted.
Don't get me wrong, I'm over it, and I have accepted the name, but it just reeks of someone from Toronto saying "Hey, Calgary likes horses let's do that".
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