This article is a couple years old, but it explains the systemic problem that may be responsible for Solo's low returns:
Quote:
Hollywood’s Flood Of Big-Budget Films Could Be “Dire” For Profits – Analyst
...The main problem is that too many studios make too many big-budget franchise films. This year studios will release 30 pics that cost $100 million or more to produce, up from 22 last year.
The ones that succeed strike gold. But the increased competition lowers the odds for any one to break out. “Ultimately, we think many of these incremental blockbuster films are not going to work, and incur significant losses for their studios,” the analyst says.
The trend is likely to continue, because it’s in nobody’s interest to stop. Those who do would help their competitors but “have fewer chances of hitting one of the few home runs that arrives every year.”
https://deadline.com/2016/03/hollywo...ts-1201714566/
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