[CaptainCrunch]

Its actually a shame that its losing money like this, because its a really good movie and piece of Star Wars. But I tend to think that the GFFA took a hit with the prequels, and then a bigger hit with the sequel trilogy that hasn't been really strong. Rogue One was a different sort of Star Wars film though and because of that people were curious.


I do think that its a combination of things


1) Generally too many Star Wars movies have hit the market in rapid succession
2) The new Trilogy has been underwhelming, and overall the hardened Star Wars fans actually really hate the new vision of the GFFA (The books are really bad for example, video games when they do come out aren't great.) and they're probably staying away and entertaining themselves by re-reading the EU while watching the OT.
3) Rebooting a familiar character or rebooting his backstory. The first stand alone worked because it was new characters in a setting that people were curious about.
4) People I would guess are going to less movies in a year and making decisions between what they need to see in the theatre and what they're willing to wait to watch at home. You wanted to see Infinity Wars in the Theatre, but Solo, that can be a netflix and chill.


On an added note, I do believe Star Wars IX - Kylo gets sent to his room is going to be in real danger of suffering at the box office. Especially after the last film, and they're going to have to do something extra ordinary to get the buzz going on this one. Maybe a spoiler clip of Palpatine's ghost and Snokes ghost tag team wrestling Kenobi and Luke's ghost with Yoda as their manager.