I guess the question is always about rate of return
If you make a "great film" that doesn't have franchise backing you're going to spend lets say $50 to $100 million bucks and maybe get your investment back or break even.
Or as a studio you put your weight into franchise movies, that cost $200 million bucks and in the first two weeks you're into profit territory or in the case of this movie making overwhelming profit.
As a studio that does give you options to make other types of movies that might be riskier.
But a studio that concentrates too much on riskier "great movies" that don't have mass appeal usually end up being bought by the bigger studios.
__________________
My name is Ozymandias, King of Kings;
Look on my Works, ye Mighty, and despair!
|