Did the Memphis factory tour a month or so ago (some of the custom guitars they have in the first hallway of that tour are simply incredible...the ES-335 Red Skull is jaw dropping in person). Tour guide was pretty vocal about how stupid the CEO is. They built the massive Memphis facility complete with a venue that has no distinguishing feature from the other venues in the area. It was a vanity project. They already knew that factory was shutting down and moving to a another building more suitable for the size of the operation.
There is no doubt they put a lot of care into the guitars they make. There is also no doubt they are severely overpriced. Add in the fact that the lower end guitar market making some pretty significant strides in quality (no matter where they are built).
Put all that together and you have a recipe for bankruptcy....
Last edited by ernie; 05-01-2018 at 02:50 PM.
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