There are a couple things to consider.
1 They may only get 1/4 of the games, but they hold 3 times the people, and the seats are much more expensive (especially the boxes). I know that a lot of the dome type stadiums hold events like car shows, concets, etc, but I'm not sure about the outdoor ones.
When you're talking about the NFL, you have to realize that it is a money making machine. 10 games doesn't sound like a lot, but you can guarantee that those 10 days produce more income than 40 hockey games.
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