I could care less. Looking back at the rink pre-adverstising on boards, I find that I like the look of the boards now. Advertise all you want on the rink, but just make it look nice. Put Pepsi circles on the faceoff dots. Just like naming the building, it doesn't really matter. But leave the jerseys alone.
And your ticket price probably stays the same, but it does mean that teams have better revenue streams. Big markets have the most to gain...
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GO FLAMES GO
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