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					Originally Posted by ken0042  I wonder if the "liquor costs" issue is more along the lines that people aren't buying as much as they used to.  Purely anecdotal, but I know several people have the same mindset as me that the $10 per beer isn't worth it.  So assuming a $3 per beer cost (and there's no way the Flames pay retail on beer)- at $10 they make $7 per beer.  If they charged $8 they'd make $5 per beer.
 With $10 beer I'm only buying one per game; many games I don't buy any.  With $8 beer I'd have 3.  So they have chosen to make $7 from me once as opposed to $5 three times.
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That would be my guess. That's really the only way it would make any sense for ticket price increases to be tied to increasing beer costs.