Gotta support Bingo here in that they need to look long and hard at the numbers. At worst, they will come to the well-reasoned conclusion, that the numbers are useless at all. More likely, though, they will find where the problem is. Going with the gut feeling is an outdated approach. Gotta go with big data and the insights that you get from your analytics. Something is seriously off with stats and results and it would be well worth to dig into it.
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