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Originally Posted by sureLoss
Is that their standard pricing? Or are they attempting to show what you save per month? $24.99 is about the price for 2 standard 2d movie tickets
It isn't just the theaters that Sinemia is trying to strong arm here, it would be also the movie studios.
From what I have read, on a movie's opening week, the studio can get as much as 90% of the ticket revenues. This percentage goes down the longer the movie is in the theater. It is estimated that the movie studio gets 60-70% of the ticket revenue for the entire time the movie is in a theater. You start slashing ticket prices, the movie studios likely get involved.
And it is a bit like trying to squeeze out blood from a rock. The profit margins of North American theaters is estimated to average around 4%, most of which comes from concession sales.
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A good friend of mine owns the one screen cinema here in High River and could tell you horror stories about how he has been treated by the movie studios. If it's a new release they dictate to him how many weeks (2-5) he has to show the film before they will give it to him. They don't care that a small town could only support a movie if it was just for a week. In the vast majority of cases he'll keep phoning each week until the studio demands soften.
If he decides to show a couple of movies in a week (near the Oscars) they have to be from the same studio or they won't allow it. Even then it's a hard sell as the studio thinks they'd be losing out on possible ticket revenue if their print is run for say 3 days as opposed to 7. Not sure why it's different with the large cinemas.
Of course there's the percentage the movie studios demand. His only profits come from concession sales. He has to rely on the profits from his other businesses to keep his theatre running.