This has probably already been posted, but this is what Edwards is trying to do:
https://www.youtube.com/watch?v=qIs9iLnKm30
Like the Glazers, get a free stadium by fooling people via math (its only going to cost me $150/year!). Then leverage the value of the Flames to buy something you want more.
This is good too:
https://www.youtube.com/watch?v=1QEY95ohtwE